To implement an email marketing strategy, it is essential to have a good software from which to manage all the campaign movements. Finding the ideal one can sometimes be a little nerve wracking, given the number of options that exist in the market. However, Mailrelay is emerging as the best of them all, and today we will tell you why.

For those who make a living from their online business, the use of email marketing is part of the mandatory work strategies. This channel of direct communication with those who are on the other side of the screen and have the availability to buy, has become one of the most valuable resources that exist today.

The fact is that any good strategy must be accompanied by tools that ensure that the actions to be carried out can be fully exploited. In this opportunity, it is essential to have a good email marketing software, and that is exactly what defines the work done with Mailrelay.

Outstanding features

The inner workings of the platform are one of the simplest to understand because they are not complicated with functions that are unnecessary for marketing purposes. In this sense, there are many elements that are worth mentioning for a better use.

Statistics

Statistics are an indispensable part of any marketing effort. They say that what you can’t measure, you can’t improve. That is why the inclusion of high-value statistics in every Mailrelay account, becomes an addition that is worth gold.

In the free accounts, you have available a module where you can check the most relevant values for decision-making, such as the open rate and the percentage of clicks on the link. In addition, geographic and subscriber tracking statistics can be evaluated.

Use of dedicated IPs

Dedicated IPs are a very important addition to a successful email marketing campaign. They demonstrate to email companies that the email is secure and can be positioned in the inbox, which is the most convenient place for the subscriber to check. These can be added as needed, even to free accounts.

Simple editor

For many people, these kinds of actions become a headache because they think they need a lot of technical knowledge to be successful. However, nothing could be further from the truth.

Mailrelay provides a very simple editor where you can place the elements in the appropriate place by dragging and dropping. It is wonderful to create campaigns as if you were a professional in the field, and you can safely use other features such as A/B testing, personalized content or scheduled delivery.

Contact management

The facility to have control of all subscribers and segment them in order to send each one what they are most interested in is very important. In this case, the company allows for the use of recruitment forms that can be adapted to the needs of each user in order to convey their personality.

In addition, it is possible to work with personalized fields and an individual assessment of each subscriber.

Benefits of using the free account

The best thing about Mailrelay is that they have a free account option to get started in this task and check the performance of the platform. The free account is all it takes to advance this marketing strategy for a long time because it allows:

• The addition of up to 20 thousand subscribers to create a powerful network of contacts.
• The sending of 80 thousand emails per month, so you can create maximum campaigns of up to 4 emails for each subscriber. This will be useful for newsletters or short mailings.
• No bank details are required for opening. This is really free. The only requirements are to have a name and an email address to register.
• The emails available per month do not include any daily limit, so they can be used whenever you decide.
• They have a complete customer service system to offer support on a variety of platforms: mail, ticket, chat and telephone.

Simple activation process

To start using Mailrelay you don’t need to invest too much time. It is a really simple process that can be completed in a few simple steps and, in less than an hour, you can be sending your first campaign. This is the process:

• Create an account. This is the first level. Here you will have to decide whether to go for the free account or go for a paid version depending on the characteristics of your business. Depending on the number of subscribers you manage, the price of the monthly payment will increase.
• Import contacts. If you already have a list of subscribers, you can easily migrate to this platform. They offer three ways to achieve this goal so that everyone can use the one that is most convenient for them.
• Prepare the email. With the editor, you can create the structure of the email to be sent and prepare it to send it for the first time or leave it scheduled for a later time. In case you do not have much idea of how to write a good email, the platform includes a series of templates that are useful for various purposes.
• Review of results. After sending the email and having waited a reasonable amount of time, it is time to evaluate the results obtained from this action. With the statistics included, you can easily determine how your subscribers behaved with that email and prepare a plan for future mailings, including possible changes to improve your emails performance.

Using a free Mailrelay account is an unbeatable way to make your way in this world, directly to potential customers, and without having to invest a single dollar to get started. This means that the increase in profitability will be evident, and you will be able to operate in this way for a long time, before you need to invest to manage an even larger number of subscribers, which will ultimately translate into more sales.

 

 

The best thing about fashion is creativity and self-expression. And when we talk about pants there is nothing more important than materiality and fit. Regardless of the use, the pants speak for themselves, and can be one of the key elements in your wardrobe, so it is a very good option to take into account the types of pants that exist, both for women and men, at the time of to buy.

A pair of pants also speaks of your personality. And it is their preparation that definitely makes the difference: Many models help us correct certain aesthetic flaws by highlighting the silhouettes. There is a wide range of designs at trendy fashion style, each in formats according to our daily needs and body types.

In this guide we will explore those models that help us highlight our attributes, stylizing our legs, making us look slightly thinner or increasing -whether we want it or not- the volume of our hips.

Types of pants for him

We select the most used types of pants in the male wardrobe to take advantage of when combining them with the rest of the garments in any outfit.

Pleated pants

A classic from the forties! The tweezers are gathers that are created at the front of the legs: they start at the waist and go down about 12-14 cm. The function of this cut is to provide more mobility, spaciousness and comfort.

Well used, they can be a hit, but be careful with men who have more abundant hips, since they can generate the sensation of much more amplitude in this area of ​​the body. Here the recommendation is clear: they are for formal use, for the office or an event that requires an extra touch of elegance.

Skinny or skinny pants

Part of the street wear trend, skinny pants conquered the masses in 2015 when relaxed, more form-fitting silhouettes took center stage. And here these pants are all the rage because they allow us to create very interesting looks. They are ideal for elongated bodies since they are very close to the body. If you feel like trying something new, say yes to your skinny jeans.

Carrot-cut trousers

The carrot fit or ‘carrot cut’ stands out because the silhouette is wider at the top (either because it is looser or because the box incorporates pleats) and it narrows at the knee until it reaches the ankles, where it fits a little more, than but never as much as the cigarette. We like this idea especially for those who want to take more risks and dress with style.

Cargo pants

For those who consider that their legs are too thin, cargo pants have a promise: create volume in that area and stylize the figure. If you like the idea, choose glam Pants with small pockets so as not to create so much density in the area and achieve a relaxed look while remaining sophisticated.

Types of pants for her

When we talk about women’s pants, the spectrum clearly expands and our glossary includes as many types of design as you can imagine. The important thing is to be aware of our comfort and how we feel with the clothes we use on a daily basis. If you feel amazing in your outfit, everything is perfect! Enjoy and shine with these incredible models.

Straight or straight

A classic that everyone knows based on a linear design from the waist to the ankle, it is perfect for shaping the figure, especially when we have wider legs and we need to give our body a height effect.

Skinny or skinny

A very skin-tight pants (skin, in English is skin) and long to the ankles. It greatly defines the silhouette and is seen in elastic fabrics. Recommended with booties or very fine sandals to give height and style.

Slim or slim fit

A little less adjusted than the skinny, it is a super comfortable fit to the body but with a double function: it stylizes without being extremely tight.

Palazzo

A pant for daring souls. High waist, wide to the feet. Fall and light fabric typical of the 60s. They are usually made in voluminous fabrics and can look like you are wearing a maxi-length skirt instead of pants.

Flare

It is a flared trousers with a seventies air ideal for all types of figures, they give you a feeling of freedom and an incredible vintage look.

High Waist or high-waisted pants

Adjusted at the waist shaping the silhouette, these jeans are super flattering for the legs and outline the lower area of ​​the body. Generates an immediate sensation of height.

Mom

We are fascinated by mom jeans. We are talking about pants with a high waist or high waist but wide, tight waist, straight to the ankles where they adjust a little and folded hems. A classic from the 90s, which is definitely here to stay.

Boyfriend

A masculine air pants, low waist and baggy. They usually roll up the sleeves at the bottom, they are very versatile.

Jogging

Thanks to this cut you can achieve a perfect sporty chic look, perfectly combining heels and suitable accessories. These pants stand out for their wide sporty cut with an elastic band at the waist and also at the ankles. Remember: accessories are key here!