To implement an email marketing strategy, it is essential to have a good software from which to manage all the campaign movements. Finding the ideal one can sometimes be a little nerve wracking, given the number of options that exist in the market. However, Mailrelay is emerging as the best of them all, and today we will tell you why.
For those who make a living from their online business, the use of email marketing is part of the mandatory work strategies. This channel of direct communication with those who are on the other side of the screen and have the availability to buy, has become one of the most valuable resources that exist today.
The fact is that any good strategy must be accompanied by tools that ensure that the actions to be carried out can be fully exploited. In this opportunity, it is essential to have a good email marketing software, and that is exactly what defines the work done with Mailrelay.
The inner workings of the platform are one of the simplest to understand because they are not complicated with functions that are unnecessary for marketing purposes. In this sense, there are many elements that are worth mentioning for a better use.
Statistics are an indispensable part of any marketing effort. They say that what you can’t measure, you can’t improve. That is why the inclusion of high-value statistics in every Mailrelay account, becomes an addition that is worth gold.
In the free accounts, you have available a module where you can check the most relevant values for decision-making, such as the open rate and the percentage of clicks on the link. In addition, geographic and subscriber tracking statistics can be evaluated.
Use of dedicated IPs
Dedicated IPs are a very important addition to a successful email marketing campaign. They demonstrate to email companies that the email is secure and can be positioned in the inbox, which is the most convenient place for the subscriber to check. These can be added as needed, even to free accounts.
For many people, these kinds of actions become a headache because they think they need a lot of technical knowledge to be successful. However, nothing could be further from the truth.
Mailrelay provides a very simple editor where you can place the elements in the appropriate place by dragging and dropping. It is wonderful to create campaigns as if you were a professional in the field, and you can safely use other features such as A/B testing, personalized content or scheduled delivery.
The facility to have control of all subscribers and segment them in order to send each one what they are most interested in is very important. In this case, the company allows for the use of recruitment forms that can be adapted to the needs of each user in order to convey their personality.
In addition, it is possible to work with personalized fields and an individual assessment of each subscriber.
Benefits of using the free account
The best thing about Mailrelay is that they have a free account option to get started in this task and check the performance of the platform. The free account is all it takes to advance this marketing strategy for a long time because it allows:
- The addition of up to 20 thousand subscribers to create a powerful network of contacts.
- The sending of 80 thousand emails per month, so you can create maximum campaigns of up to 4 emails for each subscriber. This will be useful for newsletters or short mailings.
- No bank details are required for opening. This is really free. The only requirements are to have a name and an email address to register.
- The emails available per month do not include any daily limit, so they can be used whenever you decide.
- They have a complete customer service system to offer support on a variety of platforms: mail, ticket, chat and telephone.
Simple activation process
To start using Mailrelay you don’t need to invest too much time. It is a really simple process that can be completed in a few simple steps and, in less than an hour, you can be sending your first campaign. This is the process:
- Create an account. This is the first level. Here you will have to decide whether to go for the free account or go for a paid version depending on the characteristics of your business. Depending on the number of subscribers you manage, the price of the monthly payment will increase.
- Import contacts. If you already have a list of subscribers, you can easily migrate to this platform. They offer three ways to achieve this goal so that everyone can use the one that is most convenient for them.
- Prepare the email. With the editor, you can create the structure of the email to be sent and prepare it to send it for the first time or leave it scheduled for a later time. In case you do not have much idea of how to write a good email, the platform includes a series of templates that are useful for various purposes.
- Review of results. After sending the email and having waited a reasonable amount of time, it is time to evaluate the results obtained from this action. With the statistics included, you can easily determine how your subscribers behaved with that email and prepare a plan for future mailings, including possible changes to improve your emails performance.
Using a free Mailrelay account is an unbeatable way to make your way in this world, directly to potential customers, and without having to invest a single dollar to get started. This means that the increase in profitability will be evident, and you will be able to operate in this way for a long time, before you need to invest to manage an even larger number of subscribers, which will ultimately translate into more sales.
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