What Are the Limitations of Email Marketing in 2021?

You may have encountered advertising mails in your email inbox now and then, right? While other forms of digital media have become popular today, email marketing is still widely used as a crucial component of a digital marketing strategy. You should know that email marketing is one of the most cost-effective marketing methods and has a high Return-on-Investment (ROI) due to low cost. You can send advertising and promotional emails to your potential and existing customers with a single click.

However, if you’re inexperienced in marketing, you can opt for an online digital marketing agency to figure out which method of marketing is best for you.

Potential Limitations of Email Marketing in 2021

During 2020, over 80% of digital marketers will use email to advertise businesses, brands, products, and services. The latest statistics are evidence of the widespread use of email marketing among modern businesses. But even hiring one of the best digital marketing agencies online won’t provide an impressive email marketing campaign if you fail to address the limitations of the said marketing method.

Selling Attitude Frustrates Audience

You should pay attention to the kind of attitude you’re depicting in your business emails. When businesses sound sales-y in nearly all of their emails, audiences are more likely to get frustrated. This often results in the opposite of what the business aims to achieve through promotional emails. Through email marketing, the content might seem like you’re always trying to sell products and services if you don’t incorporate personalization.

No Way to Track the Status of Emails

Did you know that there are over 4 billion email users globally? But even so, there’s no way to track the status of emails. That means you never know whether or not your customers opened your emails or not. This can be quite tiresome since you may organize resources, spend them, and wait for results while it may appear that your target audience hasn’t even read half of the emails. You should plan your campaigns with appropriate research and what appeals to each audience set.

Quite Easy to Become a “Spammer”

Keep this limitation at the top of your mind when you’re planning an email marketing campaign. Due to regulations and strict rules in different countries, it is easy to appear as a “spammer” if you send too many emails. In addition, if you keep sending too many emails which bear no value or information, receivers will most likely unsubscribe and keep throwing any emails from you into the trash.

Working with an online digital marketing agency can help devise an effective email marketing plan which addresses all the limitations mentioned above.