Marketing has become a necessity in modern day, as more and more users are able to shop around both online and on the high street and it has also become increasingly easier to start up your own business, which means there is more competition out there for most types of market and industry. This post will also talk about marketing terms such as SEO, KPIs and SMART targets. We will also explain the importance of actively using a marketing plan and how it is structured.
A digital marketing plan may seem confusing and difficult to put into practice, but there are easy ways of implementing your plan into the operations of your company. The first step may seem obvious, but you need to plan! This includes reviewing your current marketing methods, or to see if you even have a marketing method. KPI dashboards and SMART objectives are ways of tracking future improvements. The following step is to reach, you need to track how many visitors you are getting to your website and whether new marketing strategies have improved your reach. SEO is a method which helps to increase the visibility of a website and is based upon receiving improved unpaid results.
Furthermore, the next step is to act, you need to interact with your customers and potential customers. Interaction can include inviting people to like and follow your social media pages or interacting with customers via your website page. The corresponding step is to convert, Use conversion rate optimization as a method of persuading your target audience to buy online from your online services if this is something in which you specialise in. The last step is to engage, interact with your pre-existing customers. A way in which you can do this is by focusing on how you communicate with your customers, this could be by using email marketing to send weekly offers to encourage customers to buy more frequently from your company.
In order for a company or organisation to expand and reach further growth, there needs to be a strategic plan in order to gain insight and clarity of how to reach a wider audience. That is why relationship building is an effective method of gaining repeat custom, which is essential for keeping a business operating. Relationship marketing is a traditional form of marketing which has been used for years, John Lewis is a prime example of a company which utilises relationship marketing.
Benefits of having a digital marketing plan
There are many benefits of having a digital marketing plan, the most obvious benefit is it allows all members of a business or organisation to have a clear view of marketing goals and objectives of how members of the company are going to work together to achieve their desired goals. A digital marketing plan also helps an organisation to learn about their target audience and customers, because over time you will start to aim your marketing towards the types of customers which respond well to your products or services. Digital marketing also helps to create jobs, which benefits both employees, future employees and the economy. Lastly, over time revenues will be higher if a focus is taken upon digital marketing, this is because when marketing has been planned and put into practice, there is always a rise in audience which generally leads to more sales.
Social media is ruling our lives!
In order for a company to be vibrant and successful in 2020, they almost always need to have a presence on social media. Instagram, Facebook and Twitter are the best social media providers to focus upon, because they have the highest audiences and users. It may also be of benefit to set up a TikTok account, because this new type of social media platform (TikTok) is rapidly growing and videos quickly go viral on this platform. Furthermore, both Instagram and Facebook have analytical tools for business use of the platforms, meaning you can easily track your social media page’s performance and demographics of people, by looking at these free tools. The most beneficial tool which social media platforms are now offering to business pages, is a shopping feature. You can shop with a company via their social media page, or if you are a hairdresser for instance, you can book your next appointment via the social media page. In this case it is essential to have a social media presence as this is where most of your business will generate from.